Our Strategic Plan 2023 - 2026 - Planning Context
This trend report provides insight into projections for the Rotary Club of Halifax Harbour and allows us to prepare ourselves for changes in member behaviour and the environment in which the club functions and adapt operations accordingly. This trends analysis report is used to identify future club conditions and helps in understanding the growth opportunities. It provides information about the key drivers, restraints, challenges, threats, and opportunities that are influencing the club, to understand external factors, growth strategies and present new and innovative ideas for possible development.
Trends Impacting Volunteerism
Internal Club Metrics
The reader should note that the following metrics are for the year 2022/23 only as this is a new club.
Occupations / Classifications
The following represents the categories / classifications for those members who have recorded them. There are multiple members who share the same or similar profession in several categories. It is to be noted that within recent years these classifications have been less emphasized as a limiting feature for recruiting members and that some have become retired.
- Actuarial Consulting
- Leadership Development Consultant
- Admin Charitable
- Management Communications
- Airworthiness Engineer
- Management Consultant
- Business lawyer
- Medical Student
- Business Services
- Neonatal Pediatrics
- Change Strategist
- Non-Profit
- Civil Engineer
- Ophthalmologist
- Commercial Pilot
- Physiotherapist
- Community Services
- Real Estate Agent Firefighter. retired
- Customer Service Manager
- Regional Manager, Sales and Service
- Education / Education Advisor / Educational Services
- Retired - Human Resources
- Engineer
- Retired Heating Oil Sales
- Entrepreneur
- Royal Canadian Navy (Ret'd)
- Executive Recruiter
- Securities Regulator
- Financial Advisor / Financial Services
- Student-Kinesiology
- Investment Administration / Investment Advisor
- Tax Planner
- Language & Teacher Training
- Telecommunications
- Law Enforcement
- Transportation
Age Distribution
The age distribution shows a broad range of ages spanning 7 or 8 decades, given that there are members who are in their 20’s and on the other side of the spectrum, those in their 80’s and 90’s.
Club Member Engagement
The graph above shows that the RCHH attendance rate hovered between just over 25% and about 40% between July of 2021 and February 2023 showing a sharp decline in March 2023. This can also be used as a yardstick to analyze the level of contributions and involvement in community activities.
Member Survey
The club conducted a survey of our members in April 2023. The following charts provide a summary of the results.
Motivation to Join the Club
The primary motivator to join the club by a long margin is to give back to society, followed by friendship and fun, and then networking opportunities. Learning new skills received the smallest number of responses, suggesting there are opportunities to promote professional development and other learning opportunities available through the club and Rotary International, particularly to those who are in early or mid-career.
Similarly, when asked which areas they want to volunteer in, local service projects received the highest number of responses, by far.
When asked, what do you want most from your experience as a member, the word cloud below provides a resounding response, reinforcing the previous two responses.
Those members who responded to the question ‘how satisfied are you with…’ indicated a high level of satisfaction with their general experience including:
- Club experience.
- Fees, dues and other financial responsibilities.
- The length of club meetings.
- The ‘fun factor’ of our club meetings.
Free form responses to the same question included the following:
- It would be nice to see a better variety of projects especially after work or weekends.
- We don’t understand what our community impact is because we don't do a very good job measuring it.
- Let's focus on service projects that have the broadest impact (we may not be able to serve every interest).
- Being able to see the impact of the sandwiches for Joseph Howe Elementary School is the reward.
- I would like to see us work closely on a joint project with another service / Rotary club.
- If we ever focused the power inherent in our Club on any organization or undertaking, we could transform that organization.
