Club Branding
Rotary Halifax Harbour – Brand & Logo Hub
Our brand is how people recognise Rotary in our community. When we use it well, we tell a clear story: people of action, working together for good here in Halifax and around the world. Our official name is The Rotary Club of Halifax Harbour. In most communications, we use the shorter, more conversational form Rotary Halifax Harbour.
This page is for:
Members – quick access to logos, templates, and guidelines.
Partners & media – how to correctly feature our club and Rotary.
Our club was formed through the merger of The Rotary Club of Halifax (1913) and The Rotary Club of Halifax Harbourside (1989) in 2021. These historic names are no longer used in current branding or materials; please refer to us simply as The Rotary Club of Halifax Harbour (or Rotary Halifax Harbour).
1. Our Club Logo
Rotary clubs use the Rotary masterbrand signature: the word “Rotary” with the Rotary wheel. Our official club name appears beside it to create the Rotary Halifax Harbour logo. Please do not redraw, edit, or stretch the logo. If you need a different version of our logo (for example, a vector file such as EPS, a CMYK file for professional printing, or a custom layout for a partner publication), please email us at info@rotaryhalifaxharbour.ca and we will be happy to help.
Logo usage at a glance
Use full-colour logos on white or light backgrounds.
Use reverse (white) logos on dark or busy backgrounds.
Use the simple logo (Rotary + wheel only) where space is very limited.
Tip: If the smaller text becomes hard to read, switch to the simple logo.
Logo downloads
Click to download. You can also right-click and choose “Save link as”.
Simple logo – Rotary + wheel
Use when space is tight.
Ideal for small social media icons or swag.
One-colour logos
White logo for dark backgrounds.
Black logo for light backgrounds.
Note: Our special 110th anniversary logo has now been retired. Please use the standard club logo for all new materials.
If you need a different version of our logo (for example, a vector file such as EPS, a CMYK file for professional printing, or a custom layout for a partner publication), please email us at info@rotaryhalifaxharbour.ca and we will be happy to help.
2. Rotary Brand Basics (Quick Guide)
Colours
Rotary has a simple, bold colour palette. When you can, use these core colours:
Rotary Azure (Blue): #005DAA
Rotary Royal Blue (Dark): #0C3C60
Rotary Gold: #F7A81B
Neutrals like grey, white, and black are great supporting colours. Aim for clean contrast and good readability.
#005DAA
#0C3C60
#F7A81B
Fonts
Rotary’s primary typeface is Frutiger. If you don’t have it, please use:
Headlines: Montserrat, Arial, or another clean sans-serif.
Body text: Arial, Calibri, or similar sans-serif fonts.
Logo do’s and don’ts
Do:
Leave clear space around the logo.
Use approved colours and versions.
Place the logo on simple, high-contrast backgrounds.
Don’t:
Stretch, squish, or rotate the logo.
Change the colours of the wheel or wordmark.
Add shadows, outlines, or extra graphics to the logo.
Put the logo over busy images that make it hard to read.
The Rotary name and Rotary wheel are trademarks of Rotary International. Using them properly protects the brand we all share.
3. Images, Video, and People of Action
Great photos and video help people feel what Rotary is about. When you share visuals for Rotary Halifax Harbour:
Show real members and partners in action.
Reflect the diversity of our club and community.
Focus on impact — people, not just logos.
Avoid low-resolution or generic clip art whenever possible.
For brand-approved images, graphics, and People of Action campaign templates, visit the Rotary Brand Center. Log in with your MyRotary account to access:
Social media templates
People of Action ads and graphics
Photos and videos that follow Rotary’s global style
4. Voice and Messaging
Rotary’s tone is:
Warm and welcoming – we invite people in.
Confident but humble – we focus on impact, not ego.
Clear and conversational – we avoid jargon when possible.
When you write about our club, try to:
Share the impact on people, not just numbers.
Include a simple call to action such as “Learn more at rchh.ca/join.”
Use inclusive language — “we” and “our community.”
Sample wording for partners/media:
Rotary Halifax Harbour is part of Rotary International, a global network of people of action who work together to create lasting change in our communities and around the world. Our club serves the Halifax area through local service projects, youth programs, and international partnerships.
5. Letterhead and Templates
For official correspondence, please use our club letterhead. This helps our communications look professional and consistent.
Microsoft Word (.docx): Download club letterhead
Google Docs template: Open in Google Docs
6. Short Links and Digital Tools
Our main website is rotaryhalifaxharbour.ca. We also use the shorter domain rchh.ca to create simple, memorable links that are easier to share.
Join our club: rchh.ca/join
Short links are helpful when you’re speaking at an event, sharing a URL on social media, or printing it on posters or slides. They are easier to remember, look cleaner, and reduce the chance of errors when someone types them in.
Short links can be created and managed at shortlinks.rchh.ca. If you need help or access, please reach out to the Public Image Team at updates@rotaryhalifaxharbour.ca.
7. Not Sure What to Use?
If you’re unsure which logo to choose, how to format something, or whether a design follows Rotary’s brand, we’re happy to help.
General enquiries: info@rotaryhalifaxharbour.ca
Public Image Team: updates@rotaryhalifaxharbour.ca
For more detailed global guidelines, visit the Rotary Brand Center, where you’ll find logo files, colour standards, People of Action assets, and full brand manuals.