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Rotary Membership and New Club Development Month is observed in August by Rotary International. This month is dedicated to focusing on Rotary's membership growth and retention, as well as the development of new clubs. It's a time for existing Rotary clubs to reflect on their membership strategies and explore innovative ways to attract and engage members.
Key aspects of this observance include:
- Membership Recruitment: Encouraging clubs to actively seek new members by showcasing the benefits of Rotary, its service projects, and the opportunities it offers for personal and professional development.
- Member Retention: Emphasizing the importance of keeping current members engaged and satisfied with their Rotary experience, through meaningful projects, professional networking opportunities, and personal growth activities.
- Diversity and Inclusion: Focusing on creating a diverse and inclusive environment within clubs, reflecting the communities they serve and embracing a wide range of perspectives and skills.
- New Club Development: Exploring opportunities to establish new Rotary clubs in communities where there is a need or interest but no existing club, or in underrepresented areas and demographics.
- Club Innovation: Encouraging clubs to innovate in how they operate, meet, and conduct their activities, making them more appealing to potential members, especially younger professionals.
- Public Image and Awareness: Enhancing the public image of Rotary and raising awareness about the work Rotarians do, thereby attracting individuals interested in service and community leadership.
During this month, Rotary clubs and districts often organize workshops, seminars, and special events focused on membership strategies. The goal is to strengthen the Rotary network by expanding its reach and impact through the growth and vitality of its membership base.
Look for Events > Calendar Items (Recurring) in ClubRunner to update this recurring event.
